Duty 1st is the brand behind David Bellavia, decorated military vet and Medal of Honor recipient. The objective behind Duty 1st is to tell David’s story, inspire individuals through his experience, and continue to serve its community. Duty 1st will ultimately be responsible for all points of contact, event booking, scheduling of media appearances, and personalized merchandise.


Logo design, website development, brand language, social media, video production, brand standards, photography, and other brand collateral.


This project was especially unique from the very beginning in terms of time and nature of the brand. The entire project had to be completed in under 1 week. Since the brand will share an affiliation with the Medal of Honor it had to be created with respect, sensitivity, humbleness, and magnitude of what this brand will represent.